Client The Danish Design School has for quite some time been working with the UN in common interests, amongst others for a more sustainable future.
Assignment The campaign “Let’s Get It On”  refers to the UN’s “Sustainable Development Goals”, more precisly to goal number 12 “Responsible Consumption and Production”.
Solution My proposal, a campaign about local food, is supposed to make people aware of the issues with exotic “superfood” from all over the world. The aim is to draw attention to our local & valuable food and make it more attractive for the people again.